Hendrick’s Gin takes to the science lab to study the effects of affection on cucumber taste.
For this commercial, I set out to design and decorate a set that channeled a research laboratory in the 1970s and featured an analog polygraph machine hooked up to a cucumber plant.
I sourced varied period-appropriate props and set pieces, and built some props like the headphones, EKG pads, and the cucumber plant itself. I also designed the character’s costume.
The video was directed by Ted Passon and produced by All Ages Productions.