This holiday commercial for the Pennsylvania Liquor Control Board’s Fine Wine and Good Spirits stores demanded pulling props from a seemingly bottomless shopping bag for this brilliantly-choreographed one-take commercial directed by Scott Ross and produced by All Ages Productions.
I designed and decorated this sleek and simple kitchen set and collaborated with the ever-talented Tony Trov, Peter Marsh, and the team at the studio on the set build.
We cut a hole in the table, engineered a trick shopping bag (seamstress Carrie Collins), and stuck our producer under the table to pass the different props up through the opening.
Props were also my purview, including the turkey platter that I engineered and decorated.
Check out the 30 second and 15 second spots here:
Lenore A. Romas 